Skill description
Managing processes to collect, assemble and publish content across various channels to meet organisational and audience needs.
Guidance notes
Information content may be in structured, unstructured or semi-structured forms.
Activities may include, but are not limited to:
- understanding the requirements of the organisation and the target audience.
- evaluating different publishing methods and options, and their costs, features and benefits, including open source and proprietary options.
- developing and implementing a framework for content publishing, including preferred media, overall information structure and rules for formatting content.
- identifying, briefing and collaborating with content creators.
- converting content into a format suitable for publication.
- delivering content to the user at the point of need.
- managing copyright, data protection and other legal issues associated with publishing and re-using published information and data.
- ensuring published material is in a form accessible to all potential users, including those with disabilities.
- coordinating content across different platforms and ensuring consistent content presence across multiple platforms.
- publishing new content or archiving outdated material.
Level 1Follow
Contributes, under instruction, to publication support activities.
Supports the collation of data.
Uses established publishing processes and procedures following appropriate guidelines.
Level 2Assist
Uses technical publication concepts, tools, and methods to publish content following agreed procedures and guidelines.
Prepares and formats content to meet the needs of the target audience and platform.
Obtains and analyses usage data and presents it effectively.
Applies principles of usability and accessibility to published information.
Level 3Apply
Coordinates content management processes and procedures to meet the needs of users.
Uses content publishing systems to manage published content across different channels.
Assists in identifying and working with content creators.
Considers all legal issues related to publishing.
Level 4Enable
Applies organisational guidelines and uses appropriate tools and techniques to provide publishing interfaces to new or existing platforms and applications.
Maintains and updates content management processes and practices to meet the needs of users.
Selects appropriate channels through which content should be published.
Collaborates with and provides guidance to content creators.
Provides advice to users and content authors to leverage the features of the relevant channels and tools used.
Identifies the legal implications associated with publishing.
Level 5Ensure, advise
Plans and manages content publishing activities and assignments.
Develops standards, processes and practices for consistent content publishing across one or more platforms/channels.
Advises on the approach and techniques to be used for content publishing.
Advises on approaches for content publishing and creator collaborations.
Assures design of the overall content structure and style.
Ensures publication processes comply with agreed policies and strategies and legal requirements.
Level 6Initiate, influence
Obtains organisational commitment and resources to ensure the appropriate quality of material published by or on behalf of the organisation.
Defines organisational policies, standards, processes and practices for content publishing, including creator partnerships.
Plans and leads content publishing activities for strategic, large and complex programmes.
Ensures policies are implemented and any legal issues related to publishing are adequately managed.
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