Description
Generating and applying innovative ideas to enhance processes, solve problems and drive organisational success.
Guidance notes
Creativity in SFIA represents a progression from basic idea generation to driving strategic innovation. It involves:
- generating novel ideas and solutions.
- applying innovative thinking to improve processes.
- solving complex problems creatively.
- encouraging and facilitating creative thinking in others.
- developing a culture of innovation.
- aligning creative initiatives with organisational strategy.
Effective creativity encompasses imaginative thinking, problem-solving skills and challenging conventional approaches. It thrives in environments that encourage calculated risk-taking and value innovative ideas.
As professionals advance, their role shifts from contributing to creative processes to inspiring and leading innovation at a strategic level. This evolution underscores the growing importance of creative thinking in driving organisational success and navigating complex challenges across various disciplines.
Level 1Follow
Participates in the generation of new ideas when prompted.
Level 2Assist
Applies creative thinking to suggest new ways to approach a task and solve problems.
Level 3Apply
Applies and contributes to creative thinking techniques to contribute new ideas for their own work and for team activities.
Level 4Enable
Applies, facilitates and develops creative thinking concepts and finds alternative ways to approach team outcomes.
Level 5Ensure, advise
Creatively applies innovative thinking and design practices in identifying solutions that will deliver value for the benefit of the customer/stakeholder.
Level 6Initiate, influence
Creatively applies a wide range of new ideas and effective management techniques to achieve results that align with organisational strategy.
Level 7Set strategy, inspire, mobilise
Champions creativity and innovation in driving strategy development to enable business opportunities.
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