Skill description
Developing, implementing and managing marketing strategies and plans to achieve organisational objectives and drive business growth.
Guidance notes
Activities may include, but are not limited to:
- defining marketing strategy, goals and target customers.
- creating and executing comprehensive marketing plans.
- managing marketing budgets and resources.
- aligning marketing activities with business objectives.
- measuring and analysing marketing effectiveness and return on investment (ROI).
- supporting business development and growth initiatives.
- evaluating and optimising marketing activities.
- developing creative solutions to brand and business challenges.
- adapting strategies based on market insights and performance data.
- collaborating with stakeholders to inform and execute strategies.
Level 4Enable
Contributes to the development and execution of marketing plans.
Applies recognised good practices to analyse marketing effectiveness and ROI.
Assists in defining target customers and brand positioning.
Implements solutions to marketing challenges within established guidelines.
Collaborates with team members to execute marketing activities.
Level 5Ensure, advise
Develops and manages comprehensive marketing plans aligned with business objectives.
Implements strategies to maximise marketing effectiveness given organisational goals.
Leads the definition of target customers and brand positioning.
Analyses complex data to inform marketing decisions.
Creates innovative solutions to marketing challenges.
Coordinates with other teams to execute integrated marketing approaches.
Level 6Initiate, influence
Defines and oversees the execution of marketing strategies to achieve organisational goals.
Ensures alignment of marketing plans with business objectives and market insights.
Evaluates and optimises marketing effectiveness and budget allocation to drive outcomes.
Identifies and addresses current and future marketing capability needs.
Collaborates with senior leadership to integrate marketing strategies with organisational vision.
Level 7Set strategy, inspire, mobilise
Leads the creation of long-term marketing strategies aligned with organisational vision.
Directs the marketing function, ensuring integration of marketing plans with business goals.
Oversees the evaluation and optimisation of marketing activities, ensuring maximum impact and efficiency.
Provides strategic advice to senior leadership on marketing trends and opportunities.
Promotes a culture of creativity and continuous improvement within the marketing team.
Ensures the marketing function adapts to changing market conditions and business needs.
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