Relationships and engagement
- Digital marketing (DIGM)
- Customer engagement and loyalty (CELO)
- Marketing campaign management (MKCM)
- Brand management (BRMG)
- Market research (MRCH)
- Marketing management (MKTG)
- Sales support (SSUP)
- Selling (SALE)
- Bid/proposal management (BIDM)
- Business administration (ADMN)
- Customer service support (CSMG)
- Stakeholder relationship management (RLMT)
- Contract management (ITCM)
- Supplier management (SUPP)
- Sourcing (SORC)