Skill description
Executing, monitoring and optimising marketing campaigns across various channels to engage target audiences and achieve desired outcomes.
Guidance notes
Activities may include, but are not limited to:
- developing campaign strategies and selecting appropriate channels and tools.
- writing creative briefs and evaluating creative concepts.
- collaborating with internal teams and external agencies to develop compelling marketing content.
- implementing and monitoring multi-channel marketing campaigns.
- selecting appropriate tools and channels to reach target audiences.
- developing and distributing marketing content and materials.
- organising and participating in marketing events and initiatives.
- analysing campaign performance and optimising for better results.
Level 3Apply
Assists in the execution of marketing campaigns.
Uses selected tools and channels to engage target audiences.
Monitors campaign performance and collects data for analysis.
Participates in marketing events and initiatives.
Level 4Enable
Plans and executes marketing campaigns across multiple channels.
Selects appropriate tools and platforms to reach desired audiences.
Creates and distributes engaging marketing content and materials.
Writes campaign briefs and contributes to creative evaluation.
Analyses campaign performance and makes recommendations for optimisation.
Level 5Ensure, advise
Develops and oversees complex, multi-channel marketing campaign strategies.
Selects optimal channels, tools and creative partners.
Leads creative briefings and evaluates concepts.
Manages stakeholders and ensures brand consistency.
Monitors campaign performance and adjusts tactics as needed.
Analyses campaign results and reports on key metrics and outcomes.
No notes added yet.
Comments
0 comments
Please sign in to leave a comment.